PF.Magic, from its toy and game-filled offices in San Francisco’s “Multimedia Gulch” is best known for its top selling Dogz and Catz virtual Petz products. The company has been recognized as the worldwide leader of the emerging category of “living character” based entertainment, having developed many award-winning, top selling products.
The Company’s management team brings a wealth of experience in the consumer electronics, video game, entertainment and multimedia businesses. With world-class expertise in Artificial Intelligence, character development, game design, and Internet development, PF.Magic focuses its creative and technical resources on the creation of “living character” based entertainment. PF.Magic develops, primarily, for CD-ROM and Internet and Windows compatible software.
PF.Magic unleashed the world’s first interactive virtual Petz, when Dogz initially dashed onto computer desktops in the fall of 1995, helping to spark an ongoing and growing worldwide demand for virtual Petz. Catz pounced onto the scene in the spring of 1996, followed by those wacky Oddballz in the fall of 1996. The highly successful follow-on, Dogz II and Catz II, scampered onto computer desktops in 1997. Virtual Petz were the first interactive titles to combine artificial intelligence and 3-D animation to bring real life to computer desktops.
To date, PF.Magic has sold more than 2 million copies of its virtual Petz “living character” worldwide and has won many awards for its pioneering work in the interactive “living character” market. Petz lovers can adopt and sample the company’s virtual Petz products from the PF.Magic Web site at http://www.petz.com. This immensely popular Web site has hosted over 3 million unique visitors since its launch in 1995, and now draws visitors at the rate of over 500,000 a month. Also, debuting in 1997, Dogz and Catz plush dolls were introduced into the toy market by Trendmasters, Inc. under a licensing agreement with PF.Magic.
Other award winning, character based, products released by PF.Magic, include Ballz, and Max Magic. Ballz, the first 3-D fighting game for the Sega Genesis, Super Nintendo and 3DO platforms, received rave reviews from the critics for its innovative 3-D game play as well as its unique character design and humor. Max Magic, the world’s first electronic magic kit, represented a breakthrough in interactive 3-D character design. Max Magic received numerous prestigious awards for its uniquely intuitive way of entertaining and teaching children and adults about magic.
Founded in 1991, PF.Magic was acquired by the Learning Company in May of 1998. PF.Magic is now a part of Mindscape, a subsidiary of the Learning Company.
PF. Magic, from its toy and game-filled offices in San Francisco’s “Multimedia Gulch,” is known for its interactive living characters, and innovative entertainment products. Since its start in 1991, the Company has developed several award-winning, cutting-edge products. These include Ballzª, the first truly 3-D fighting game on the Sega Genesis, SNES and 3DO; and Max Magicª, the world’s first electronic magic kit, hosted by an intelligent 3-D character. In the Fall of 1995, PF.Magic introduced the top selling Dogz, the first product in the Computer Petz line and in the Summer of 1996, introduced Catz. Located in San Francisco’s Multimedia Gulch, PF.Magic is privately held.
Oddballz is the third product in the company’s highly successful Petz line, which includes Dogz and Catz. Dogz quickly rose to one of the top selling slots on leading national computer retail charts. Dogz has sold well over 100,000 copies in the U.S. and is a top seller in Europe and Asia. Released in June, Catz is well on its way to similar success. Almost one million people have visited the Computer Petz web site (www.pfmagic.com) as a part of the Petz Cyber-Adoption program.
PF. Magic Bringing Entertainment to Life
PF. Magic, from its toy- and game-filled offices in San Francisco’s Multimedia Gulch, is known for its unique and innovative interactive characters, games and digital toys. Since its start in 1991, the Company has developed several award-winning, cutting-edge products.
The Company’s management team brings a wealth of experience in the consumer electronics, video game, entertainment and multimedia businesses. With world-class expertise in interactive character development, 3-D game design, and on-line/networkable game development, PF.Magic focuses its creative and technical resources on the creation of unique entertainment. PF.Magic develops for CD-ROM based platforms including PC and Macintosh computers, as well as for the new generation of home entertainment systems such as the Sony Playstation and the Sega Saturn.
In the Fall of 1995, the Company unveiled its latest creative innovation Computer Petz with the intro-duction of Dogz, the first-ever pet to live in the world of its owners computer. The best-selling Dogz created a new category of computer interactivity, one in which real life on the computer is no longer a simulation. In June of 1996, PF.Magic grew the Computer Petz line with the introduction of Catz. Catz brought a new Petz purrsonality to the desktop, and added a new element to Computer Petz multiple-character interaction with the introduction of a mouse to drive the Catz wild.
The newest additions to the Computer Petz line Oddballz were released November 1996. These new and hilarious Computer Petz are definitely digital life at its wackiest! With the launch of Oddballz, PF.Magic also launched the first-ever, online Collectible Program, making Oddballz available for collection through partnerships with leading sites around the World Wide Web.
PF.Magic has joined forces with entertainment software powerhouse, Virgin Interactive Entertainment, under Virgins Affiliate Label program, ensuring broad retail distribution of the Computer Petz line. Dogz and Catz quickly rose to the top selling slots on leading international computer retail charts, including Software Etc., Babbages, and Electronics Boutique. The two have sold over 200,000 copies in the U.S., and remain top sellers in the United Kingdom and Asia. As of October, almost 1 Million people have visited the Computer Petz Web sites (www.dogz.com, www.catz.com), as a part of the cyber adoption program.
Other award-winning products released by PF.Magic, include Ballz, PaTaank and Max Magic. Ballz, the first truly 3-D fighting game for the Sega Genesis, Super Nintendo and 3DO platforms, received rave reviews from the critics for its innovative 3-D game play as well as its unique character design. PaTaank, the high-energy, point-of-view, 3-D pinball thrill-ride for the 3DO player, received praise by gaming critics and won several awards for innovative 3-D game play. Max Magic, the worlds first electronic magic kit, represented a breakthrough in interactive 3-D character design. Developed on the CD-I format for Philips Interactive Media, Max Magic received numerous prestigious awards for its uniquely intuitive way of entertaining and teaching children and adults about magic.
PF.Magic also worked with AT&T for two years to design and develop a voice and data modem peripheral for videogame and personal computer systems, and to create valuable new system software for online/ networked multiplayer games.
PF.Magic is a privately held company. Equity investors include Robertson Stephens & Company and AT&T.